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Century 21 names MRM, Mullen AORs
Century 21 Real Estate has named MRM Worldwide its agency of record for national and digital marketing and Mullen as its agency of record for social media and PR. Both are Interpublic Group agencies. Mullen is the real estate company's first social media AOR.
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Diesel taps Iced for social media marketing
Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media, as its agency of record. Iced won the business after an RFP process that included more than five other agencies.
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Christopher & Banks debuts loyalty program
Christopher & Banks, a women's clothing specialty retailer, has launched its "Friendship Rewards" multichannel loyalty program. The initiative, announced March 9, will span the company's more than 800 retail locations and two e-commerce sites.
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Boost ROI through Web experience management
The Web is a primary channel for driving sales, customer loyalty and operational efficiencies. Building an effective Web presence is therefore business-critical. Web Experience Management (WEM) enables a business to manage its Web sites and online promotions to deliver a relevant, engaging Web experience that encourages browsers to become buyers.