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Managing social media amid real-time search results
In December, Google began including real time search results from popular social networking websites Facebook, Identi.ca, MySpace, FriendFeed, Jaiku and Twitter in with regular results. In much the same way as they include results from image search, video search, blog search and news search into a universal search result, tweets, notices and status posts began streaming alongside Google's regular search results almost immediately after they were posted. Yahoo also displays results from Twitter, but there is a substantial delay between posting and display.
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Coalition of groups launches three-year anti-arthritis campaign
The Arthritis Foundation, the Ad Council and the American College of Rheumatology kicked off a three-year-long integrated ad campaign this month. The goal of the effort is to help Americans deal with the effects of osteoarthritis. The campaign includes an interactive microsite, e-mail and social media, as well as TV, print and outdoor advertising.
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Facebook cuts display ad ties with Microsoft
Popular social site Facebook cut display ad ties with Microsoft Corp., but it is keeping its search relationship alive. Microsoft, which bought a 1.6% stake in Facebook in 2007, has sold the network's banner ads for the past three years. It will continue to power Web search results on Facebook and run search-based text ads. It will also enhance the search experience.
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Startup plans launch of e-commerce, auction site CrazyBidNow.com
Startup CBN Inc. is planning to launch CrazyBidNow.com, an auction and e-commerce site, within the next week. The site will feature live home-shopping broadcasts and penny auctions of consumer electronics devices.