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Editorial: This holiday season, may the best direct win
A troubled 2009 has seen cutbacks and ad budget freezes across all industries. Both consumers and executives have dithered in purchase decisions, absorbing information, coupons, custom content, product reviews, free trials and freebies before signing the check or invoice.
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Brand marketers rethink e-commerce
Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales.
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HP developing behavioral tool
Hewlett-Packard, a marketer that has moved 40% of its ad budget to the digital space, is beta-testing i-catcher, a behavioral tool that it plans to launch in March 2010. I-catcher charts consumers' attention to each piece of content on a Web page. Some HP customers are using the product in beta, but the company would not reveal the identity of those clients.
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Marketers excited for metrics opportunities from Twitter tool
Email Data Source last week debuted a Twitter monitoring tool at the Ad:tech trade show in New York. The platform will be available to clients, with plans to market it to prospects as well.