Trade groups the Direct Marketing Association and the American Catalog Mailers Association pledged to work together on postal issues on March 11.
Media Horizons Management launched Rodale EnVision on March 11. The database features former book buyers and subscribers to Rodale's publications and books along with current transactional information.
HP will launch the "Let's do amazing" campaign later this week. This is the first effort created by 72andSunny, a recent addition to its agency roster.
Although marketers collect large amounts of data, they struggle to apply that information to their campaigns, according to a study of global marketers by Unica, an analytics and integrated marketing firm.