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• Targeting Video Series: Karen Quintos, SVP & CMO, Dell

  Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers

• AT&T CMO heralds targeted approach

  For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.

• Teenage apparel retailers struggle to integrate across marketing channels

  Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.

• Insurance marketers leverage targeted marketing

  Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.

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