Sonic Drive-In launched its "Those 2 Guys" campaign on Feb. 22, after a two-week "prelaunch phase" that included a number of direct elements, such as an online petition and social media pages.
Jeff Crouse has been named VP and GM of small and medium business North America Mailing at Pitney Bowes, said Leslie Abi-Karam, EVP and president of Mailing Solutions Management.
Epsilon and Kobie Marketing have the strongest loyalty marketing offerings of any full-service loyalty vendor, according to a Feb. 16 Forrester Wave report.
PepsiCo plans to increase marketing spend on its brands by between $500 million and $600 million this year, cut costs and trim its agency roster, the company said in an earnings statement Feb. 9.